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Thursday, April 26, 2007
I'M NOT A PLASTIC BAG
This is the "I'm NOT a Plastic Bag" that yesterday caused mayhem in the UK. Designed by Anya Hindmarch, the well known accessories designer, it was distributed to Sainsbury's supermarkets and 20,000 were sold within an hour at £5 each. Hindmarch created it as part of the "We are what we do" environmental movement where one of its main actions is to reduce the use of plastic bags. Celebrities were seen with it during London Fashion Week in February so, naturally the interest was high. If you would like one of your own, they'll be releasing a new batch in June in several colours. Stay tuned.