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Tuesday, September 25, 2007
NO-ANOREXIA NO-L-ITA
Italian fashion label No-l-ita has used an anorexic model to promote their brand during Milan Fashion Week. Apparently, they hope to raise awareness to this serious disease but so far, it smells a little bit like a well thought marketing ploy that is gaining a lot of media attention. The campaign was photographed by the controversial Oliviero Toscani and is backed by the Italian Ministry for Health who hope to promote responsibility towards the problem…while No-l-ita cash in.