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Wednesday, October 17, 2007
Heatherette's Road Trip to LA
Heatherette is the label and the duo behind the name are Traver Rains and Richie Rich. They developed their New York brand in late 1999 and initially they only designed t-shirts and leather goods. They caught the eye of the right person and ended up in Patricia Field's store. Yes, you guessed it. She is the costume designer of Sex and the City. The label made a grand entrance yesterday at LA Fashion Week Spring 2008 as these guys have unbelievable creativity. Their theme was "Route 66: California or Bust" which was inspired by the all-American road trip. They combined many bold colours, an array of different fabrics and several styles so, when the models started strutting the runway, it was like a carnival. It looked fantastic and was definitely unique. Check out the beach ball dress. I think we have found Björk’s next outfit.