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Monday, November 05, 2007
NIKE iD in London
NIKE iD has finally opened a London studio under the roof of Nike Town at Oxford Circus. For those who are not familiar with it, it is a service where you customise the style of NIKE shoes that you want. You choose the colours, fabrics and laces and you can even add your name to personalise them further. Your one-off design is sent to the factory and shipped to you a few weeks later. The London studio offers 54 different shoe styles and a wide variety of options that will drive sneaker freakers mad. I can't wait until Sydney gets its own. Check out NIKE iD online.