MARRIA® Fashion Blog

Luxury Brands Need a Conscience

WWF (World Wildlife Fund), the global environmental conservation organisation, has released an alarming report that grades Luxury brands by analysing their social and environmental responsibilities followed by performance and opportunities. They selected the ten largest luxury brand companies that are publicly traded and ranked them. Luxury brands such as Louis Vuitton, Gucci, Bulgari are all part of the list. The ranking is based on what the companies themselves report to the ethical investment community and on what the media and non-govermental organisations state about them. The score is out of 100 and represented as a grade from A (Best) to F (Worst). The results are disturbing. No luxury goods company scored higher than a grade C+ and according to the WWF, most luxury brands are not as socially and environmentally responsible as they could be. If they are to achieve sustainability, they must adopt new strategies.
Here are the best ones followed by their grades.
1. L'Oreal (includes Lancôme, Helena Rubenstein, Kiehl’s) - C+
2. Hermès - C+
3. LVMH (includes TAG Heuer, Fendi, Marc Jacobs, Guerlain, Kenzo, Givenchy) - C+
4. Coach - C
5. Tiffany & Co - D
6. Swatch (incl. Breguet, Blancpain, Omega, Rado, Longines, Tissot, Certina, Pierre Balmain) - D
7. PPR (includes the Gucci group which also controls Yves Saint Laurent, Sergio Rossi, Bottega Veneta, Alexander McQueen, Stella McCartney, Balenciaga) - D
8. Richemont - D
9. Bulgari - F
10.Tods - (includes Hogan, Fay, Roger Vivier) - F
The report is called 'Deeper Luxury: quality and style when the world matters'.