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Monday, December 10, 2007

Jodhi Meares Sells Tigerlily to Billabong

Jodhi Meares has decided to sell her swimwear label, Tigerlily, to Billabong for an undisclosed amount. The sale is estimated to be around $8 million australian dollars - which doesn't sound like a lot of money - but she will be staying on with the company to steer it creatively so, she's still on the payroll. For the immediate future, they plan to focus on the Australian market with a scope to expand to other countries as well. Billabong should enable Tigerlily to shine brighter than ever. It should be interesting to watch it grow.

Posted by Maria Patapis at 11:34 PM
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