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Thursday, February 28, 2008
The Scandalous Napoleon Perdis
Napoleon Perdis, Australia's makeup king, has stepped on a few toes by using guerilla marketing tactics...successfully. It all took place at the Holeproof underwear show in Brisbane which was sponsored by Myer. The show was being filmed for Australia's Next Top Model (FOX 8) as three of the models participating had won a competition on the show. Naturally, there were many important people around, including those from Myer and the Foxtel crew. Apparently, a dozen girls sat in the front row wearing t-shirts with the 'Napoleon' logo and the event officials were annoyed as the Napoleon brand is associated with David Jones. The girls who were from the Napoleon makeup academy were asked to cover their tops but they innocently replied that they had to watch the latest fashions as part of their training. "Game on, Mole!"