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Tuesday, March 04, 2008
POP UP Around Melbourne
POP UP are the mobile fashion catwalks that can be seen daily at various locations in the city of Melbourne as part of the L'Oréal Fashion Festival. The first one was held yesterday by BONDS, Australia's iconic brand, at the Melbourne Cricket Ground (MCG). With dancers, singers and several celebrities, they certainly got the party started. Today, it was the QV Pop Up that caught everyone's attention. QV is said to be a city within the city and it is Melbourne's finest fashion destination for national and international labels. Tomorrow, the Dotti Pop Up will be on show at Federation Square (4:30pm) but the most anticipated one is the denim parade by David Jones at City Square on Thursday at 7:30pm. Don't miss out!