« Escada files for bankruptcy | Main | Designers for Daffodil Day »
Thursday, August 20, 2009
Are we out of ideas?
A PR agent emailed me today with details of her client's new Aussie clothing label. I was in disbelief when I saw that the name and style was pretty much the same as one of my favourite Greek labels. A Google search on that name brings up 45 million results and the Greek retailer holds the top spot strongly. They have 39 stores and 300 distributors around Europe and the Middle-East. Do you think the local designer is hoping to ride on the back of the Athenian brand so, she could get a slice of their pie? You can be the judge of that. Do you think that the designer forgot to do an internet search on the name before she decided to use it? This one's up to you, too.
I'm disappointed but that's fashion. Right? The unmentioned designer has another fashion label that I think is great so, did she run out of ideas? I mentioned my favourite label to the PR agent and wished her client the best of luck. Will I be writing about the new local label that comes out next month? The answer is a BIG FAT NO!